“The United States of Mexican Food”


Banded together with the team over at Eater to create an illustrated editorial package on Mexican food in America. Explore the whole package 
here!







Welcome to the United States
of Mexican Food:


Challenge: Visually translate prominent Mexican-American dishes by location as well as by region.

Looking to keep visual prominence on the food while eliciting feelings of warmth and exploration, I decided to combine a dotted line reminiscent of treasure maps, with warm tones that land somewhere between desert sun and the aged ink of old travel postcards.

This idea of travel and playful collection-of-things evolved into a larger theme: Treating the package as a road trip, in-and-of-itself. Filtering the supporting headers through the idea that the writer is on a trip lived vicariously through the reader— across stories, across cultures, across meals—and with each new 'letter home', a postcard.

Special thanks to Gustavo Arellano for all location legitimacy.


Read the article here.










When I Had to Give Up Flour Tortillas, I Lost My Culture:

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Read the article here.










The Cheese-Smothered Comfort of My Hometown Mexican Chain:

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Read the article here.










How Chipotle Supersized the
American Burrito:

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Ne sanctus quaestio scriptorem eos, solum inimicus splendide qui ea. Vel consul viderer vituperatoribus eu, et adhuc aperiri delectus sea.


Read the article here.






Process Sketches


Executive Editor: Matt Buchanan